Back in 1986, Graham was a teacher in a middle primary classroom. At that time, the educational world was invaded by the personal computer. He instantly recognised the educational potential of the new technology, and before long was a respected practitioner of educational computing, training other staff and advising other schools.

In 1987, Graham with his wife Barbara founded “New Horizons Educational Computing Services” and commenced supplying schools with much-needed advice and relevant educational software.

In 1988, the East family moved to Armidale NSW and established a national business that supplied schools across Australia with educational software.

Graham has always been committed to the highest standards in education. From his background as an educator and supplier of educational software, New Horizons began publishing a limited range of simple but effective titles.

In 2003, Graham established EdAlive: the formal publishing arm of the enterprise. As time has passed, this new focus has surpassed the software distribution business to the point where EdAlive is now one of the leading educational software publishers in the world.